Trade Mark

To protect your business name from being used by someone else, you can register it as a trade mark. A registered trade mark under the Trade Marks Act 1995 gives you the exclusive legal right to use, license and sell your intellectual asset in Australia. The owner of a trade mark can apply for its registration.

Protecting your trade mark will protect the identity of your goods and services, and prevent others from imitating your brand. Having a registered trade mark can be your most valuable marketing tool and can help build the value of your business. A registered trade mark can provide legal protection and enable you to stop others trading with it.

Be aware that registration of a business name, company name or domain name does not in itself give you any exclusive ownership or proprietary rights to use the business name—only a trade mark can give you that kind of protection.
 

Ensure you have exclusive use of your business name throughout Australia by calling us today to register your business name as a trade mark.